{"id":360,"date":"2015-01-27T21:36:38","date_gmt":"2015-01-27T21:36:38","guid":{"rendered":"http:\/\/collaboriscom.wpengine.com\/?p=360"},"modified":"2023-03-08T11:38:34","modified_gmt":"2023-03-08T11:38:34","slug":"why-no-one-reads-your-intranet-homepage","status":"publish","type":"post","link":"https:\/\/www.collaboris.com\/why-no-one-reads-your-intranet-homepage\/","title":{"rendered":"Why no one reads your Intranet homepage\u200b"},"content":{"rendered":"<\/p>\n

Why no one reads your Intranet homepage<\/h1>\n

Not only is an un-engaging Intranet dull for your staff, it also represents a missed opportunity for cross-business communication and an underused investment. In order to get the best out of their SharePoint solution, administrators need to think creatively about how they might best invigorate their Intranet.<\/p>\n

Google Analytics<\/a> can let you know which pages on your Intranet are being viewed and how often. If the figures for your homepage are more Intra-not than Intranet, Microsoft have developed a number of innovative apps and solutions which should encourage employees to engage more with your company and inspire greater participation.<\/p>\n

Fundamentally, keeping your staff reading is all about clear, to the point and well structured content. Get this right and the messages you want to convey will stick.<\/p>\n

Why do we have Intranets and how do we use them?<\/h2>\n

It\u2019s easy to forget why Intranets emerged in the first place. Essentially, they\u2019re about getting important messages across to staff, easing communication around the business, storing data and providing access to HR paperwork. Your colleagues tend to scan pages looking for the essential things they need to perform their jobs, sorting out information they don\u2019t need and zooming in on what\u2019s essential.<\/p>\n

When designing or developing a homepage it\u2019s therefore crucial to keep these factors in mind. Your colleagues can be seen as an audience – giving them the information they\u2019re looking for in a concise and clear manner should be the focus of all your work as an administrator. Pages need to have a clear purpose, include direct links to the resources required and provide relevant information.<\/p>\n

Rules for writing great content<\/h2>\n

There\u2019s a lot of guidance out there for improving your Intranet\u2019s content. Whether it comprises of tens of thousands of pages with hundreds of authors, or just a handful providing details on forms and procedures, the rules for writing good content are the same. You need to think about:<\/p>\n